The concept for the design of Clever Eyes is to give background information and insight in the experiments into the topic of the invisible. It also shows the way of working of Mesić. Divided in three chapters: God, Demon and Ghost. In each chapter the topic of the invisible is researched in various ways with different experiments.
The visual concept for the design is based on the idea of wunderkammer and the idea of a sketchbook. All experiments, texts and photos are juxtaposed on the pages.
Lana Mesić about Clever Eyes:
“Clever Eyes” is a collection of experiments devised to come closer to the image of the invisible spirits culminating in the “greatest” spirit we often call god. It is a wunderkammer of the invisible in which each photo can be seen as an artefact of this taciturn realm. The maker was well aware that the project is doomed to fail from the start, it is after all inherently impossible to photograph the invisible. However this is the crux of the project. How we want to see the invisible perhaps says more about us than how we explain the visible. It is onto this realm we project how we want our desires and fears to look like. We are image addicts, we can’t do without and even when we are told that there is no image we battle this. We are an animal specie that creates a concept and the fiercely tries to combat the very essence of it. “Clever Eyes” is an exploration of this curious human behaviour.